iVerify, helping Realtors build loyalty with Home History Reports

Realtors®, how to use iVerify home history reports to build loyalty


First and foremost, iVerify was created and founded to provide Real Estate professionals with a much called for industry tool to permit them too easily and quickly search the history of a home against certain events that, according to most provincial laws and the court of public opinion must and should be disclosed.

Not only does iVerify provide you with the best data, it also provides your consumers with a proof that you did all you could to protect them because in the end he said she said just isn’t good enough to build integrity and referrals when dealing with one’s purchase of a lifetime.

Mark Weisleder said  “  Sellers who provide this report will probably attract more serious buyers, because more disclosure demonstrates more integrity “

Like everything else in your business, how your customer reacts to the information depends on how you present it to them. The iVerify report shouldn’t only be used as a disclosure tool but as a sales tool. A sales tool that, we promise will make you stand out of the crowd and rise to the top. Real estate loyalty doesn’t just mean a customer coming back, it means how many referrals you’ll receive from one successful sale. iVerify understands this and provides you with information your competitors are most likely not yet using or don’t utilize its full sales potential.

At first glance, small volume part time “professionals” might see this as a potential deal breaker. With a small deal portfolio every deal counts, but the difference between you and them is that you understand the best minds in the industry didn’t just build their brand around their name and their franchise by “trying” to get every sale, they built their brand on loyalty and integrity. Yes showing a trouble free iVerify report will help you close a deal but a report showing issues with a property will bring you 10X the amount of deals from the gratitude and trust you will gain from these homebuyers.

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Standing up for what’s right

Standing up for what’s right

Setting the record straight

Ottawa On,

It recently came to our attention that we had made an Ottawa area broker very unhappy for advising the buyers and their Realtor® that they had purchased a grow op in the summer of 2013.

Following incoming calls from concerned customers and supporters of iVerify we felt the need to clear  the air on the circumstances of this story. First and foremost we wish to state that our main objective is to supply Realtors®, sellers, home inspectors and home buyers with a tool to easily identify known facts about a property and to properly disclose them to potential home buyers.

The Story

As part of an awareness campaign we, from time to time search random homes for sale and look them up against CLORAD (Clandestine Lab Operation Residential Address Database), making sure sellers and agents alike are aware of their listing’s stigma. On Feb 14 2013 we found a specific address listed on the FSBO website “grapevine.ca” which had been dismantled by the Ottawa Polices Services in 2002 with over 200 Plants seized. We contacted the owner of the property who had bought the property under a power of sale from the bank in 2003. He indicated to us that he had no idea about the previous grow op. We advised him of the importance of disclosing this information to potential buyers and gave him a copy of the report as reference.

In early January, 2014, we decided to follow up on this listing.  It had been sold in the summer of 2013 through an agent. After we had specifically advised the seller of this important disclosure, we were surprised to find that the MLS listing sheet presented no evidence of disclosure. We followed up  with the buyer’s agent to determine if they had been made aware of the stigma attached to this property.  Unfortunately, neither the buyers nor their agent had been made aware of this.

In order to maintain full transparency and with all involved parties, we proceeded to contact the listing agent.  Expecting that he would be similarly shocked by this lack of disclosure, since RECO states that , we were surprised that he became irate and asked what business we had informing the buyer and listing agent.

Unfortunately, this kind of attitude is exactly the reason that we feel the need to bring this kind of awareness campaign to bear.  While the majority of agents operate their businesses with the highest ethical principles and work within RECO’s established standards, there are some that feel that proper disclosure is too much of an impact on their ability to make a sale.  Within the Realtor community, there is also a sense that it is possible to spot grow ops with only a visual inspection from a building inspector, which has proven over and over not to be the case.  As the most complete, national registry of grow ops in Canada, Iverify is the only way that a Realtor can be sure that they have properly disclosed material facts about a property to the best of their ability.

IVerify remains committed to working with and supporting ethical Realtors in providing the information needed to disclose material facts about a property to potential buyers and to fully live up to the standard eschewed by RECO and its sister organizations across the country.

New service

In order to make access to our grow op registry more affordable for Realtors®, iVerify is also announcing that they are taking pre-registration to their new $10 a month subscription service. For this monthly fee, a Realtor® will have the ability to search an unlimited number of properties against CLORAD (our Canadian grow op registry).

Interested brokerages or agents should email register@iverify.com to register.


Alexandre Morin

Founder & President



Source : iVerify is a Canadian company that supplies address centric Home History Reports, Their reports contains the following data:


  • Insurance claims data ( Canada wide )
  • Insurance Claims amount ( Canada Wide )
  • Insurance Claims dates ( Canada wide )
  • Clandestine lab and Grow op information ( Canada wide )
  • Municipal building permit status ( Ontario only )
  • Previous sales prices ( Ontario only )
  • Build date ( Ontario only )
  • Structure information ( Ontario only)

Follow the link for a sample report: http://history.iverify.com/assets/img/SampleCON.pdf

To obtain more information contact:  Alexandre Morin



8 Reasons why you MUST INSIST on obtaining an iVerify Home History Report

8 Reasons why you MUST INSIST on obtaining an iVerify Home History Report

  1. The information contained on these report will affect the value of your home both positively or negatively, by insisting on obtaining our report you can make sure you have all the information needed to determine if the known history of the home will positively affect your purchase.


  1. The information presented on these reports are factual pieces of information that other institutions or company know about YOUR home. We feel you should also know about them.



  1. Did you know insurance companies look at your homes history to set premiums? Therefore it is imperative you understand exactly what these records show. A home with a history of sewer backup or other types of lost can mean much higher cost in insurance premiums vs. a home without claims.


  1. (Ontario properties only) Knowing if any building permits were taken out or left open on your home is essential; it could mean uninsurable problems or even illegal additions or alterations. Outstanding building permits can definitely affect the value of your home. There are over 230000 outstanding building permits in Ontario alone!



  1. Aging municipal infrastructure such as sewers and water mains are rapidly becoming the biggest expense for municipalities across Canada. Insurance companies understand this and are charging policy holders for the risk augmentation. Repeated floods or sewer backup claims could indicate bad infrastructure that could cause uninsurable problems and even much higher costs in insurance premiums.


  1. A history of grow op or Clandestine lab is a serious Stigma for a property to carry and will substantially affect its value. In fact the most recent survey indicates that 96% of Ontarian’s would want to know if their home once housed a clandestine lab. The potential for mould, chemicals, structural/mechanical alterations as well as returning criminals are part of the potential long term issues with these properties. As much as it seems like a good deal, you must remember it’s the law to disclose this, whether remediated or not.



  1. (Ontario properties only)Your home is most likely your biggest investment of your life, although some people think previous sales prices aren’t important, we feel that seeing a positive value curve on our timeline can indicate a great indication of how you can expect your investment to grow over a long term period.


  1. A seller property information statement ( SPIS ) provides information only to the best of the actual owners knowledge and should NEVER replace the use of the iVerify home history report. The iVerify reports goes beyond the previous owners and looks up the address against over 10 million data points across the country to make sure we capture all available data. No more “he said she said” !

By: Alexandre Morin Founder @ iVerify 

April 24th 2014

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